Social Intelligence for the Enterprise
MicroStrategy Social Intelligence Lets You More Effectively Engage and Monetize Your Facebook Fans
Know Your Facebook Users: Extend Your Knowledge Beyond Facebook Insights
MicroStrategy Wisdom™ allows you to get to know your Facebook app users as well as their friends do. Segment your users based on their interests and motivations. Find out what activities they enjoy, places they like to go, and recent milestones in their lives. Use Wisdom to target segments with personalized content, special offers, and recommendations based on who they are, where they come from, and what they like.
Segment Your Facebook Users Based on Detailed Facebook Information
Segment and micro-segment your users into groups based on the full spectrum of Facebook data. Subdivide people using demographic and geographic details, interests, activities, recent life events, and network reach. Utilize your segments to develop personalized content and offers for your Facebook application.
Discover New Insights for Each Segment
Dig deeper into each segment to find people with common interests and personality traits. Compare segments side by side. View top-trending and most-liked movies, music, sports, celebrities, and much more. Dive into all the details you’re dying to know about each segment so you can provide more compelling content.
Target Each Segment with More Relevant and Valuable Content
Identify the segments to target with personalized messages and offerings. Increase engagement with individualized content and recommendations. Provide special promotions that cater to specific needs and desires. Keep them coming back for more.