8 June 2005 – ETA Audio Visual to streamline sales, marketing with Sage CRM

Issued by: Watt Communications & G Watt Design

[Johannesburg, 8 June 2005] – Premier Softline Sage ERP Accpac 2004 CRM business partner of the year, AccTech Systems, is to install Sage CRM at audiovisual system integrator, ETA Audio Visual to streamline its sales, marketing and customer care division. The implementation is also in line with the organisation’s aim to implement an integrated ERP solution.

“Having an automated sales system is of vital importance to ETA,” says Keith Blows, IT and marketing manager at ETA Audio Visual. “We have been using Sage ERP Accpac’s Financial and Distribution modules as well as Technisoft Service Manager and the inclusion of Sage CRM to our product mix is a natural progression towards an integrated ERP solution,” adds Blows.

Sage CRM leverages the power of the Internet and offers ETA’s sales representatives direct access to critical real-time customer and prospect data. It provides ETA with the essential data required to effectively manage, forecast and report on all phases of its sales, marketing and customer care cycle.

“With the new system ETA will be able to perform in-depth sales analysis as well as account and opportunity management,” says Tertius Zitzke, managing director of AccTech Systems. “Sage CRM will also assist ETA to reach new levels of customer profitability while retaining loyal customers through Sage CRM’s advanced sales and marketing features.”

Predefined workflows within Sage CRM will automate ETA’s quoting system, rooting important quotes directly to the divisional sales manager before going out to the client.

“The advanced quoting features we currently utilise in Technisoft Service Manager will now be enhanced in Sage CRM,” explains Blows. “All our products are traced throughout the entire sales cycle via the product serial number. Our customer care and sales divisions will now also be able to view complete client history on every product and completed projects, vastly improving customer queries. Automated SMS’s will notify our out of office sales staff of pending leads which greatly enhances our turnaround time,” concludes Blows.

AccTech Systems (PTY) LTD

AccTech Systems (Pty) Ltd is an Sage ERP Accpac accounting software solution provider. Accredited as a premier solution provider by Sage ERP Accpac International, AccTech specialises in Sage ERP Accpac’s entire range of award-winning product lines and third-party software products.

AccTech is currently the number one Softline Accpac Dealer of the year as well as the number one Sage CRM dealer of the year. AccTech offers in-depth customer needs analysis, product configuration and custom-designed workflow solutions and backs that up with world-class training and support.

AccTech Systems has representation in Gauteng, KwaZulu-Natal, Western Cape, Limpopo, North West, Mpumalanga, Mozambique, Namibia, Zimbabwe, Zambia and Tanzania.

AccTech Systems (Pty) Ltd was also named as one of three finalists of DTI exporter of the year 2005.

Softline is a leading provider of accounting, payroll and CRM software solutions to small, medium and large companies. Founded in 1988 by Ivan Epstein, Alan Osrin and Steven Cohen, Softline was established during the formative years of the software industry and listed on the JSE Securities Exchange South Africa in February 1997. Softline expanded to establish a strong position within its area of focus in South Africa and Australia.

Focused on the development of accounting, payroll and CRM software solutions, Softline has a 16-year track record as a market leader. The group has a broad range of products offering users a variety of software solutions to run their businesses efficiently. Softline’s leading brands include Softline Accpac, Softline Enterprise, Softline Pastel (Accounting and Payroll) and Softline VIP. The combination of the group’s product offerings provides Softline customers with comprehensive, well-branded accounting, payroll and CRM software solutions.

In November 2003, Softline was acquired by Sage Group plc, an established FTSE 100 company. The group includes market-leading businesses throughout the United Kingdom, Europe, North America, South Africa and Australia, supplying business software to the small, medium and large business community.

Softline has a solid track record of profitability and cash generation. The group delivers quality accounting, payroll and CRM software solutions that improve the efficiencies of businesses around the world.


The Sage Group plc is a leading supplier of accounting and business management software solutions and related services for small, medium and large enterprises. It comprises market-leading businesses throughout Europe, United Kingdom, North America, South Africa and Australia .The Sage group plc has over 5 million small and mid-sized customers in 55 countries and 10 500 staff.

Editorial contacts

AccTech Systems
Nick Botha
(012) 640 2600

Watt Communications & G Watt Design
Claire Watson
(011) 425 6290