Improving customer experience through technology

The number of customers and the excellent service reputation is what makes a business succeed amongst other things. Businesses now see that it is very beneficial to use technology across the entire manufacturing landscape, from product planning to supply chain logistics and right down to customer service. It is virtually impossible to keep a business running without them. Therefore, customer satisfaction is perhaps the most critical for any business and is naturally the heart of the business. Now, with the existence of social media, it’s easy for customers to decide the fate of your business through comments for all to witness.


Striving to enhance and make the customer experience better is an everyday mission that manufacturers are faced with. They have to deal with many moving parts on a daily basis and one of them being to deliver great products and great customer service. It’s not always easy to get useful insights on exactly what your customers need. Having great tools that can allow you to gain customer insights so that you can further personalize your relationship with them is imperative. Such tools can help a business build loyal customers, which equates to repeating business, and most importantly, to attracting more customers through referrals.



Dynamics 365 assists with creating a better customer experience and enabling efficiency in many ways. Features such as using the dashboard and getting metrics on the system’s performance can assist a business to thrive and to keep up with the changing customer needs. Dynamics 365 assists you to fully benefit from the next generation technologies such as AI to transform your manufacturing processes. It can help you have some control in terms of providing customers with a positive experience. 


To find out more about Dynamics 365, read our ebook