How to avoid common mistakes when undergoing Digital Transformation

Technology has evolved to a point when it’s no longer a question of if, but when the change will occur. Some people may be afraid of a technological change, perhaps because they don’t understand what’s involved, and cannot see the long-term benefits of such evolution. This is where a trusted digital partner can come in useful, as a support network of change and training needs. But nevertheless, change does carry a number of potential pitfalls that may make you trip on the way to the digital future.


Here’s a few of these trappings, and how to avoid them.


Understanding the Digital Transformation concept

This may seem like an obvious idea, but before undertaking the change, you need to really understand what Digital Transformation is, and what it will mean for you and the future of your business. Digital Transformation involves the simplification of existing processes through technology, and the creation of new, optimized ones to suit the business model and empower your people.

Also, the actual word, transformation, may be the key. It has become a bit of a buzzword in recent times, but duly so: the process is one of a change from the old ways to the new and improved ones, perhaps even to something that hasn’t existed before, but holds promise of a better, more streamlined model. An evolution of sorts.


Investing in wrong technology

This may seem like an easy to avoid pitfall, but investing in the wrong product is more common than you think. A great sales pitch, with flashy slides, etc., may convince someone to purchase the wrong package. The best approach is to explore your options, understand your needs internally and the future you want to head towards.  Trying out solutions before investing or going through some real-world examples may also help in making the right choice for your organization.


Underestimating, or ignoring the human aspect

Right now, technology is only as good as the people who use it. Reviewing company culture while implementing this transformation is paramount, to understand -and to help understand- how to get the best out of the technology and the users who will work with it every day. Ensure that people who will be on this transformation journey with you will understand and reap the benefits of it.


Overreaching, or trying to change too much at once

It is easy to get caught up in the excitement of new technology, and it’s even easier to fall into the trap of attempting to change too much too soon. Best practice is to change one step at a time, starting small, and ensuring that whatever process is changed is more efficient. Take iterative steps, then, take it further once you’re sure you’ve achieved an improvement. Measure success one new process at a time.


The first change is the most important, so choose wisely

The journey into Digital Transformation begins with a single change. The first process is also the most important one, so choose carefully. People across the organization are likely to judge all future changes by the outcome of the first one, so make sure the change is as simple as possible, but also will bring in the most obvious and significant improvement.



Old ways won’t open new doors, some say, and it’s a truthful assertion. Remaining stuck in the past, be it because of customs, cultural roots, or whatever else won’t take the organization very far into the future. Changing too much too soon is not the answer either. It is best to take an iterative approach to transformation, and ensure that whatever changes are made are for the better. The human factor of Digital Transformation is of capital importance. Underestimating it, or ignoring it completely may very well prove to be the downfall of the whole enterprise. In short, Digital Transformation in the logging industry or elsewhere is a necessity if the organization is to thrive in the new technological landscape.

The digital life of your forests starts here. We have prepared an eBook to show you how.

Read From traditional to revolutionary: roots of success with increased operational efficiency and learn how digital transformation can make all the difference:

From traditional to revolutionary: roots of success with increased operational efficiency

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